Relevant Experience

Nutanix

Digital Influencer Specialist (contract)

• Advance strategy that results in increase in engagements by 86%, and conversions by 17% QoQ

• Create a rigorous reporting cadence (weekly, monthly, quarterly, etc.) to audit performance of content for various stakeholders

• Pilot influencer marketing program for event activation, content marketing initiatives, press, and more

• Conduct enablement trainings on social selling and social media best practices for sales and field marketing teams

• Collaborate with various stakeholders in the marketing organization to optimize content across multiple digital networks

American Conservation Coalition

PROject manager

• Acted as point of contact on all major proprietary events such as 30 Under 30, the ACC Annual Fly-In, and the ACC Policy Colloquium

• Assisted various departments on field events such as petition drives, student engagement events, and educational “hands-on” workshops

• Reported to various stakeholders internally and externally by sending reports into leadership at ACC and with partnering foundations

• Organized and develop partnerships with foundations and companies and coordinate projects on a national and statewide level including conference events and grassroots activism campaigns

• Coordinated on-site events by securing space, promoting advertisements, conducting outreach to boost attendance, and more

IMGE

Digital Marketing Intern

• Created content for social media, email campaigns including written written and digital content such as Animoto videos and Chatfuel chatbots

• Registered and deployed content for social media, email blast, acquisition campaigns using the following programs: Iterable, Revv, and Sprout Social

• Researched, aggregated, and reinvented content for different brands and clients such as digital media, journal articles, or investigative reports

• Completed training in coding through CodeAcademy and in social media scheduling and analytics through Sprout Social

• Designed creative graphic content using the Adobe Creative Suite, specifically Illustrator, Photoshop, Lightroom

The Media Research Center

Editorial Intern

• Created journalistic content branded to a specific audience resulting in views reaching up to and over 120,000

• Collected information from multiple sources to verify validity and reinforce information already gathered

• Researched topics ranging from social and cultural news to international and domestic policy issues

• Analyzed data sets and research to come to conclusions on social issues, political phenomena, and mainstream media bias

• Produced original journalistic content on breaking news as it occurs and followed up with updates as they subsequently occur

Education

East Carolina University, Dec. 2018 - B.S. in Communication, B.A. in Political Science, Magna Cum Laude

Study Abroad, Summer of 2016 - England, Scotland